SEO, PPC & WordPress Training Course | Complete Digital Skills
Skills Covered
3
Certification
1
Duration
02 months
SEO, PPC & WordPress Training Course | Complete Digital Skills
This comprehensive SEO, PPC & WordPress Training Course is designed to equip students, freelancers, entrepreneurs, and professionals with in-demand digital skills required to succeed in today’s competitive online market. The course provides complete practical training in search engine optimization, paid advertising campaigns, and WordPress website development, enabling learners to build, grow, and scale professional online businesses.
Offered by a Pakistan No.1 IT Training Institute, this program is recognized among the Pakistan best institute in Arfa Tower Lahore, focusing on practical learning, real-world projects, and industry-level strategies that prepare students for professional careers and freelancing opportunities.
Search Engine Optimization (SEO) Training
Students will learn complete SEO techniques including keyword research, on-page optimization, technical SEO, link building, and content strategy. This module helps learners understand how to improve website rankings and generate organic traffic using advanced optimization methods used by professionals.
PPC (Pay-Per-Click) Advertising Mastery
This section focuses on Google Ads and social media advertising campaigns. Students will learn how to create, manage, and optimize paid ads, target the right audience, control budgets, and increase conversions for better business results and ROI.
WordPress Website Development
Learners will gain hands-on experience in building professional websites using WordPress. Training includes theme customization, plugin setup, page builders, eCommerce integration, speed optimization, and security practices to develop fully functional and responsive websites.
Digital Marketing Strategy
The course also includes complete digital marketing training covering social media marketing, content creation, email marketing, and branding strategies. Students will learn how to build strong online visibility and grow businesses effectively in the digital world.
Freelancing & Career Growth
This program prepares students for freelancing platforms and global job markets. Learners will understand how to offer SEO, PPC, and WordPress services, manage clients, and build sustainable online income streams through digital skills.
Practical Training & Live Projects
The training is highly practical with real-world projects, live assignments, and case studies. Students work on actual websites and campaigns, gaining hands-on experience that improves confidence and professional capability.
Conclusion
This SEO, PPC & WordPress Training Course is a complete digital skills program designed to build strong careers in the online industry. With practical learning, expert guidance, and professional training standards, students can develop expertise in SEO, advertising, and website development while becoming successful freelancers or digital entrepreneurs.
Key Takeaways
- SEO improves website ranking and brings free organic traffic
- PPC provides instant traffic through paid ads and targeted campaigns
- WordPress is a user-friendly platform for building and managing websites
- SEO is long-term, PPC is short-term and fast results
- WordPress supports SEO and PPC by hosting and managing websites
- All three together help in strong online business growth and marketing success
Who Should Attend
- Students who want to start a career in digital marketing or web development
- Beginners who want to learn how websites and online marketing work
- Business owners who want to grow their online presence and sales
- Freelancers who want to offer SEO, PPC, or WordPress services
- Marketing professionals looking to upgrade their skills
- Bloggers and content creators who want to grow website traffic
- Anyone interested in building websites or running online ads
Meet Our Instructor
DANIYAL BHATTI
Mr. Daniyal is an experienced Digital Media Marketing educator specializing in SEO, PPC advertising, WordPress, and social media marketing. He has strong hands-on experience in managing campaigns, building websites, and creating effective content strategies. His teaching style is practical and easy to follow, focused on real-world projects and clear understanding. He helps learners develop skills in campaign management, analytics, and digital growth strategies. His goal is to prepare students with industry-ready skills to confidently drive real business growth.
Skills Covered
- SEO: keywords, ranking
- SEO: keywords, ranking
- PPC: ads, targeting
- PPC: ads, targeting
- WordPress: websites, themes
- WordPress: websites, themes
- Content: optimization
- Content: optimization
- Analytics: tracking, results
- Analytics: tracking, results
Tools Covered
Full-stack Course Syllabus
- Web Systems: domains, hosting, WordPress dashboard
- Content Management: pages, posts, categories, Gutenberg editor
- Themes & Customization: themes, Elementor, site design
- Plugins: security, backups, contact forms
- E-commerce Basics: WooCommerce store setup
- SEO Foundations: search engines, keyword research
- On-Page SEO: titles, meta, headings, images
- Technical SEO: speed, sitemap, robots.txt
- Off-Page SEO: backlinks, guest posting, DA
- SEO Audit: tools, fixing issues
- Google Ads: search campaign setup
- Ad Copy & Bidding: writing ads, bidding system
- Conversion Tracking: ROI measurement
- Fiverr & Upwork: SEO/WordPress gigs, profiles
- Client Reporting: SEO reports, retainers
- Final Project: WordPress site + SEO setup
Job Success Stories
- Success Story
Ayesha Web Developer Success Story: How She Built a Professional Tech Career with Genese Academy
Ayesha Khalid Success Story — From Beginner to Professional Web Developer at Genese Academy Lahore
- Full Stack Web Development
- 1000$
- Success Story
Ali Hassan
Social Media Manager Success Story: How Ali Earns $500 Monthly Social Media Manager Success Story
- Digital Marketing
- 500 USD